In 2013, Jatonsie Hall, founder of Invest in Youth, started the Back to School Event in his hometown of New Waverly, TX. His community was in desperate need of a program that empowered its youth and embraced the socioeconomic diversity of its citizens. This effort led to establishing Invest in Youth to focus on bringing the community together, providing back-to-school necessities for all grade levels, and strengthening its future leaders.

Thanks to its community givers, Invest in Youth has blessed more than 500 students with backpacks, school supplies, haircuts, fun, and food at its annual community event. In 2020, Invest in Youth became an official 501(c)(3) organization to assist New Waverly youth throughout the year by providing character-building programs, entrepreneurship training, and special events to help them become productive and well-prepared adults.